Advertising is a persuasive, manipulating communication tool.

And that’s exactly why I chose it.

Because advertising isn’t just about products or politics; it’s about people.

It has the power to whisper into minds, to stir emotions and to even make millions believe in something that might not even exist yet or they detest.

One of the clearest example is the “Change” slogan from Former President Buhari’s first victorious presidential campaign.

Just one word.

But that word was a weapon. A weapon carefully shaped, emotionally charged, and perfectly timed. I call it the landslide slogan.

It wasn’t shouted; it was planted.

It didn’t argue; it suggested.

And before long, it grew; spreading through conversations, homes, and hearts until it became a collective conviction.

People weren’t just convinced.

They were persuaded into belief, into hope, into a promise that felt personal and comforting.

That’s the real power of advertising: it can move nations without force, change directions without resistance, and build loyalty without logic.

It’s beautiful and dangerous.

Because the same tool that can inspire unity can also control it.

The same message that can build truth can also blur it.

Advertising isn’t noise.

It’s influence, it’s Quiet, Intentional and Emotional.

And that’s why I chose it.

To understand it.

To master it.

And to use it.