1. Understand Your Product or Service: Before anything else, know exactly what you’re selling and what it represents.

2. Define Your Target Audience: Identify who your message is meant for. This determines not only what you say but where (locations, routes and platforms) you say it.

3. Craft the Right Message and Content: Outdoor advertising is all about speed and clarity. Your message should be bold, concise, and instantly understood. Avoid “Newspaper Creatives”.

4. Timing and Seasonality: Timing can influence visibility and engagement. Consider events, weather, holidays, or even traffic patterns.

5. Budget and Placement Strategy: Outdoor advertising can get expensive, especially for prime spots. Plan your budget around the most strategic locations that deliver real visibility. Sometimes one great location beats ten average ones.

6. Design and Visibility: The design must be simple, memorable, and easy to read from a distance. Good outdoor design should communicate even if someone only sees it for two seconds.

7. Regulations and Permissions: Always check local laws regarding outdoor placements and vetting of ad contents regarding your product. Violating these can lead to fines or removal of your ads.

8. Monitoring and Maintenance: Outdoor ads don’t end after installation. Inspect regularly to ensure everything is still in order. A torn, faded, or dirty billboard can damage brand perception.

9. Evaluate and Measure Impact: Track your campaign’s performance through engagement, recall, and sales metrics. Combine it with digital or social tracking if your outdoor creative drives online action.

When all these elements align, even a few seconds of visibility can create a lasting impression.